Hearthstone: Blizzard does Magic: The Gathering!.

Overwatch: Blizzard does Team Fortress 2!.

World of Warcraft: Blizzard does Everquest!.So that’s the format for how Blizzard reveals new games, and it’s easy to explain: “If we like it, it turns out that people like it as well.” “It’s like, we take a game that we like and then we make our version of it,” Didier explained. In this case, Heroes of the Storm was Blizzard’s attempt to create something like Dota 2 or League of Legends - games that actually spawned from Blizzard’s own Warcraft 3. Warcraft came from Dune, so it’s the same thing with Heroes of the Storm.” Rock and Roll Racing, name any of those car games out there. “Let’s take a game that we all love playing, do what we want to do to make it ours, just like we’ve done with every single game from the past,” Blizzard’s Sam Didier told Polygon in 2014. Blizzard takes games that people already love, and iterates on them with a focus on lore, character design and polish.īlizzard doesn’t need to get to a genre first, it just needs to be able to do it better. To understand Blizzard, you need to understand that it’s a developer that is known more for its execution on existing ideas than its original concepts. You have to look at the big picture to make sense of all this, because there’s more logic to this situation than it may appear. So what went wrong with this reveal? How did Blizzard mess up what should have been a fairly standard game announcement? Why is Diablo: Immortal such a bizarre shift for Blizzard, and why is it triggering such rage and anxiety in the audience? I disagree with this assessment, and it ignores the expectations that Blizzard itself has spent decades creating in its fans.

It’s pretty clear to us that there is a huge audience around the world that is gonna love this title. “So I actually think that those two items are being conflated. “The way I’ve been kind of looking at the mixed comments is what those folks are really saying is they desperately, passionately want the next big thing,” Allen Adham, executive producer and Blizzard co-founder told Polygon in a previous interview. And interviews after the controversial press conference indicate that the company may be confused about why fans are so angry. Blizzard wasn’t ready for the immediate, and overwhelmingly negative, fan reaction to the announcement of Diablo: Immortal.

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